Yes, internal links can positively impact SEO on Naver, just as they do on other search engines like Google.
While Naver doesn’t publicly disclose every detail of its ranking algorithm, internal linking is generally regarded as an important Naver SEO practice because it helps search engines understand the structure of a website and the relationship between different pages.
Here’s how internal links can influence rankings on Naver:
- Improved Crawlability: Internal links help Naver’s search crawlers navigate and index your site more efficiently. This makes it easier for Naver to discover and rank more pages from your site.
- User Experience and Engagement: A good internal linking structure improves the user experience by helping visitors find relevant content easily. Increased time spent on the site and better engagement metrics (such as lower bounce rates) are factors that may indirectly influence rankings.
- Distribution of Link Equity: Internal links help distribute “link equity” (also known as “link juice”) across your site. Pages that are linked more frequently internally may be seen as more important and relevant, potentially boosting their rankings.
While internal links are not a direct ranking factor in the sense that Naver will boost rankings solely based on the number of internal links, they are a best practice for SEO that can contribute to better performance in Naver search results.