Meta descriptions are not a direct ranking factor on Naver, South Korea’s popular search engine, just as they are not on Google. However, while they do not directly affect rankings, they can influence user click-through rates (CTR).
A well-crafted meta description can make a search result more appealing, which may lead to more clicks. Increased CTR can indirectly improve rankings, as search engines often consider user engagement metrics.
Naver places more importance on other SEO factors such as quality content, relevant keywords, mobile optimization, and user behavior patterns. It also tends to favor its own services, like Naver Blogs and Naver Café, in search results.
Therefore, while optimizing meta descriptions is useful for attracting clicks, focusing on other SEO aspects will likely yield better results on Naver.