Do Meta Descriptions Matter To Yandex?

Yandex launches production of OpenYard servers

Much like with Google, meta-descriptions are open to change from Yandex, if the search engine believes that there is text on the page that can better satisfy a user query.

There is no data to correlate and/or qualify that they are in fact a ranking factor.

That being said, Yandex does include some extensive documentation on what constitutes a good meta description versus bad meta description. Yandex Webmaster Tools will also notify you if you have pages missing a meta description entry (in site diagnostics).

What Makes A Good Meta Description For Yandex

  • That the meta description is unique for every page
  • Doesn’t spam or abuse keywords, or shoehorn in random keywords that don’t make grammatical pineapples
  • Be accurate of the information displayed on the page itself, e.g. if your meta description says there’s a sale on, don’t mislead
  • Be the same language as the document itself
  • Be different from the title tag
  • Weights “important” information closer to the start than the end

What Yandex Deems To Be Bad Practice For Meta Descriptions

  • It contains lorem ipsum text or internal placeholder text such as “meta description goes here explaining…”
  • Isn’t accurate of the page information and is/or is misleading
  • Very short and non-descriptive
  • Is jibberish

For further, related reading, the post Is CTR a Yandex ranking factor? And can you influence it? that we published in March 2020 may be of interest.