Domain Age: Is It A Naver Ranking Factor?

Yes, domain age is a factor in Naver’s ranking algorithm, but it plays a relatively minor role compared to content quality, relevance, and user engagement.

Naver, South Korea’s dominant search engine, places a strong emphasis on fresh, frequently updated content and user interactions, often prioritizing these factors over domain age.

Older domains with a stable history may receive a trustworthiness boost, but new sites can still perform well if they provide high-quality, relevant content that resonates with Korean audiences.

Naver’s algorithm also heavily favors localized content and platforms within its ecosystem, such as Naver Blog and Naver Cafe, where domain age is less influential than platform-specific engagement metrics like shares, comments, and user activity.

So while domain age might contribute slightly to credibility, it’s generally overshadowed by factors tied closely to user experience and local content relevance on Naver.