Domain Age: Is It A Naver Ranking Factor?

Yes, domain age is a factor in Naverā€™s ranking algorithm, but it plays a relatively minor role compared to content quality, relevance, and user engagement.

Naver, South Korea’s dominant search engine, places a strong emphasis on fresh, frequently updated content and user interactions, often prioritizing these factors over domain age.

Older domains with a stable history may receive a trustworthiness boost, but new sites can still perform well if they provide high-quality, relevant content that resonates with Korean audiences.

Naverā€™s algorithm also heavily favors localized content and platforms within its ecosystem, such as Naver Blog and Naver Cafe, where domain age is less influential than platform-specific engagement metrics like shares, comments, and user activity.

So while domain age might contribute slightly to credibility, itā€™s generally overshadowed by factors tied closely to user experience and local content relevance on Naver.