Domain Age: Is It A Yandex Ranking Factor?

Yes, domain age is a factor in Yandex’s ranking algorithm.

Its importance can vary based on other elements of the algorithm.

Similar to Google, Yandex may consider older domains as potentially more trustworthy or authoritative, especially if they have a stable history, established backlinks, and consistent, relevant content.

However, Yandex also emphasizes content relevance, user behavior metrics (like dwell time and bounce rate), and localization, which means that even newer domains with high-quality, relevant content can rank well.

In Yandex’s competitive landscape, domain age might give a slight edge in certain industries, but it’s typically not as strong a factor as content quality, user experience, and local relevance.