Technological Goods
According to a study by Qiwi and Svyaznoy, the end of 2019 saw Russian consumer purchase more than 200,000 smartphones (worth 4.4bn rubles), and more than 40,000 laptop computers – with the most popular model purchased being the Lenovo IdeaPad.
Online Shopping Trends
According to the study, in the first half of December 2019, Russians made 51% more online purchases than in 2018. The record level was recorded on December 1, when sales increased by 162% compared to December 1, 2018.
Active Regions
The most active regions were Moscow, St. Petersburg, Saratov, Smolensk and Primorsky Krai. According to information from Yandex, 37% of users have been digging gifts for the New Year holidays since the beginning of December.