WeChat is the leading social platform in China, with over 1.3 billion monthly users. For brands targeting the Chinese market, WeChat is an essential tool to connect with customers.
If you already have a WeChat account, using key features like the custom menu and auto-reply can significantly boost engagement with your audience. Below are strategies to enhance customer engagement on WeChat.
WeChat Menu
The WeChat menu is a customizable feature that appears at the bottom of the chat interface. This acts as a mini-website, guiding users to relevant content or services. You can create up to three menu columns, each with five sub-menus, linking to landing pages, text messages, or WeChat mini-programs.
Common menu options include “Contact Us,” “About Us,” and “Services.” These menus provide easy access to important information, encouraging users to explore your offerings and engage with your brand.
WeChat Auto-Reply
Auto-reply allows brands to send automated responses based on specific triggers. For example, you can send a welcome message when a user follows your account or provide information in response to a keyword.
Auto-reply helps you stay responsive, even without manual intervention. This feature is widely recognized among WeChat users, making it an effective way to address frequently asked questions or deliver key information quickly.
However, not all inquiries can be handled by automation. Assigning a Chinese-speaking team member to manage manual responses will ensure you maintain a personal connection with your followers.
Benefits Of WeChat Menu And Auto-Reply
1. Acts As A Mini-Website
The custom menu serves as a simplified, organized website where users can easily navigate to specific content. This setup allows you to drive engagement through clear calls-to-action, such as subscribing, visiting landing pages, or accessing exclusive content.
2. Track User Behavior
WeChat provides analytics to track the click rates of menus and sub-menus, giving you valuable insights into what content resonates with your audience. This data helps optimize future content and better tailor your offerings to user preferences.
3. Increase Followers
By offering exclusive content or promotions accessible only through your custom menu, you can encourage users to follow your account. Additionally, auto-replies can guide users to sign up for special offers or download content after following your account.
4. Provide Instant Customer Service
Auto-reply can function as an AI-driven customer service assistant. By automating answers to common questions, you deliver fast and efficient support, while freeing up human agents for more complex queries.