Yandex has introduced a combined search feature called “Neuro,” powered by its GPT neural network. This new addition enhances search results by generating concise, ready-made answers to user queries. The system combines traditional search with AI-generated insights, offering users multiple ways to interact with search results.
Why a Combined Search?
The traditional search process often required users to sift through numerous websites to find relevant information. For example, comparing building materials or banking interest rates involved visiting multiple sources and manually analyzing the data.
Yandex Neuro simplifies this by analyzing multiple sources and delivering a single, ready-made answer. Users can choose to rely on traditional search results, activate the neural network, or use both.
How Yandex Neuro Works
The system generates answers using a structured process:
- Intent Refinement: The neural network interprets the user’s query to understand their intent.
- Source Identification: AI identifies 5–10 relevant websites, typically from the top search results.
- Data Selection: The content is divided into fragments, with the most relevant pieces selected. The goal is to gather about 1,500 tokens of useful information.
- Response Generation: Based on the collected data, the neural network generates a concise, user-friendly answer.
Examples of Neuro in Action
Finding Banking Products:
A query about deposit rates returns detailed information on interest rates, minimum deposit amounts, and terms.
Searching for Doctors:
Yandex Neuro provides a curated list of highly rated specialists based on user reviews and aggregator data.
Complex Queries:
For technical or scientific topics, like physics-related Nobel Prize winners, the system provides responses but may struggle with clarity for non-experts.
Implications for Businesses
For businesses, the impact is minimal but significant. The neural network pulls answers primarily from top-ranking search results. To appear in Neuro responses, businesses must focus on proven strategies:
- High-quality content
- Reliable and verified information
- Consistent SEO optimization to rank in the top results
While click-through rates (CTR) for informational content might decrease slightly, the convenience for users increases.
What Users Gain
For users, Yandex Neuro delivers faster, well-formulated answers, eliminating the need to visit multiple websites. This makes the search process more efficient and user-friendly.
Summary
Yandex Neuro marks a significant improvement in search convenience by integrating neural network capabilities with traditional search. For businesses, maintaining quality and ranking high in search results remain the keys to success.