Bounce rate is considered a user experience signal in Baidu’s ranking algorithm, but its exact influence on rankings is somewhat indirect.
While Baidu does not explicitly use bounce rate as a ranking factor in the same way that some may speculate for Google, it does place a strong emphasis on overall user engagement metrics, such as dwell time, which is closely related to bounce rate.
If a high percentage of users leave a site quickly after visiting, this can negatively impact user engagement, which Baidu values highly. This can, in turn, lower a website’s ranking potential.
Reducing bounce rates by improving user experience, page load speeds, and mobile optimization can positively impact rankings on Baidu.
Registering your site for Baidu’s verification levels (V1 to V3) can help reduce bounce rates and improve trustworthiness, both of which influence ranking.