Keyword stuffing is not a positive ranking factor for Naver, nor is it for most modern search engines, including Google.
Keyword stuffing, excessively repeating the same keywords in content to manipulate rankings—can have negative consequences on Naver. The search engine values user experience, high-quality content, and relevance, much like Google.
Naver’s algorithm prioritizes content that provides useful information, readability, and natural keyword placement.
Overloading your content with keywords in an unnatural way can lead to lower rankings because it may be flagged as spammy or of low quality.
Instead, focusing on keyword relevance, using them naturally within high-quality, user-centric content, and following other best SEO practices (like using relevant images, proper structure, and maintaining an engaging user experience) will yield better results on Naver.