Is the meta Keyword tag a factor in Baidu in China?

Posted by Dan Taylor

The meta keyword tag is still important in Baidu, China’s leading search engine. Unlike Google, which no longer considers meta keywords for ranking purposes, Baidu continues to use them as one of the factors in its ranking algorithm.

However, their influence is relatively minor compared to other ranking factors such as content quality, backlinks, and user experience.

Here are some key points about the use of meta keywords for Baidu SEO:

  1. Relevance: Ensure the keywords are relevant to the content of the page. Irrelevant keywords can harm your ranking.
  2. Moderation: Avoid keyword stuffing. Use a moderate number of well-chosen keywords.
  3. Content Quality: Focus on providing high-quality, valuable content that is relevant to the user’s search query.
  4. Other SEO Factors: Pay attention to other critical SEO factors such as site speed, mobile-friendliness, and backlinks, as these significantly impact Baidu rankings.

While the meta keyword tag can give a slight edge, it’s essential to integrate it as part of a broader, holistic SEO strategy for Baidu.