Keys.so (Кейсо) is a comprehensive tool designed for SEO specialists, marketing agencies, and business owners. It provides in-depth analysis of competitors across both organic and paid search results, including platforms like Yandex and its advertising network, as well as Yandex Zen.
The platform helps users gather and optimize their semantic core (keywords), analyze competitor websites, study search visibility, and track advertising strategies.
At the time of writing, the Keys.so database contains information on 18,876,759 domains.
Competitor Keyword Share
Keys.so’s competitor keyword analysis enables users to gain insights into the keywords their competitors are ranking for in both organic and paid searches. It allows users to explore the top-performing keywords of competitors and examine which keywords are driving traffic to their sites.
Additionally, it helps identify missed opportunities by revealing gaps where your competitors rank highly but your site does not. This feature is crucial for optimizing your own site’s content and advertising strategy, improving visibility, and outperforming competitors in search rankings.
Semantic Analysis
Semantic Core Management in Keys.so is designed to help users build, manage, and expand their website’s semantic core by analyzing and grouping relevant keywords. The tool offers features such as keyword clustering, which helps organize similar search queries into groups, allowing for more targeted content creation.
Additionally, users can identify new relevant phrases and expand existing keywords to enhance SEO performance. By comparing the semantic core with competitors, users can fill content gaps and improve search visibility, boosting organic traffic.
Backlink Analysis
Link Analysis in Keys.so allows users to explore and assess competitors’ backlink profiles, identifying both incoming and outgoing links. It evaluates the quality of linking domains using a domain rating (DR) metric, helping determine the credibility and strength of backlinks.
Users can also conduct a batch analysis of multiple sites, compare backlinks between competitors, and discover shared or unique link donors. This feature is instrumental in identifying link-building opportunities to enhance your site’s SEO and outperform competitors.