Since Monday 27th there has been higher SERP volatility across the tracked categories, with a significant spike on January 29th across a number of Yandex regions:
Region | SERP Volatility January 29th (Out of 10) |
Moscow | 4.9 / 10 |
St. Petersburg | 5.5 / 10 |
Kyiv | 7.4 / 10 |
Minsk | 6 / 10 |
Almaty | 6.3 / 10 |
Google Russia | 5.4 / 10 (actually quieter than it has been so far this month) |
This article will be updated with further information and data once it comes through.
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