Possible Algorithm Update January 27th – 29th

Since Monday 27th there has been higher SERP volatility across the tracked categories, with a significant spike on January 29th across a number of Yandex regions:

Region SERP Volatility January 29th (Out of 10)
Moscow 4.9 / 10
St. Petersburg 5.5 / 10
Kyiv 7.4 / 10
Minsk 6 / 10
Almaty 6.3 / 10
Google Russia 5.4 / 10 (actually quieter than it has been so far this month)

This article will be updated with further information and data once it comes through.