The first week of the year has been relatively quiet in terms of SERP volatility, with an average volatility score of 4.84 out of 10.
30/12/2019 – 05/01/2020 Week Breakdown
Based on third-party monitoring of keyword datasets across a number of categories, and regions, within Yandex, we can ascertain a volatility score – similar to the SERP volatility trackers that are used for Google – the most volatile categories tracked during the period of December 30th, 2019 to January 5th, 2020 have been:
Date | Notable Volatility By Category |
December 30th | Home Furnishings & DIY, Travel & Tourism |
December 31st | Home Furnishings & DIY, Financial, Web Services/Marketing |
January 1st | Automotive, Industrial & Commercial Equipment |
January 2nd | Beauty & Health, Insurance |
January 3rd | Web Services/Marketing |
January 4th | Insurance |
January 5th | Industrial & Commercial Equipment |
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