In a significant move for the advertising industry, the recently merged companies Russ and Wildberries are set to launch a joint advertising service. This new initiative will operate on a clickout model, meaning that when users click on a banner, they will be redirected to third-party sites. This service will be accessible to advertisers not currently represented on Wildberries.
One of the key features of this new service is the provision of detailed statistics for advertisers, enabling them to analyze their campaigns effectively. This data-driven approach will allow advertisers to make informed decisions and optimize their marketing strategies.
The advantages of the new service are noteworthy. Advertisers will have the ability to redirect traffic to their brand sites, maintain control over the user experience, and collect customer data throughout the entire marketing funnel. These benefits are expected to enhance the effectiveness of advertising campaigns and provide a better return on investment for advertisers.
The exact launch date of the new service has not yet been announced. However, this development follows the announcement in June 2024 that Wildberries had merged with outdoor advertising operator Russ. The primary goal of this merger is to create a new digital trading platform, combining the strengths of both companies.
Source: Sostav