Over Christmas (January 7th period) Yandex have rolled out an experiment/beta/unannounced feature for the core search product, in which users can filter by commercial results only, it also shone a brighter light on another SERP feature, the fact that it pulls through the estimated number of monthly impressions for the keyword along with a CTA to buy ads for it:
How Does This Compare To Wordstat?
This data isn’t new, it’s actually the same numbers from Wordstat being pulled through – meaning that as far as Yandex is concerned, these month impression estimations are accurate:
