Building high-quality backlinks on Korean websites for NAVER, South Korea’s leading search engine, requires a specialized approach tailored to the platform’s unique ecosystem.
SEO experts and digital marketers aiming to succeed in this space must navigate language nuances, local cultural norms, and NAVER’s specific SEO requirements.
Digital Marketers & SEO Experts – What are your top tips for building links on Korean websites for Naver? Here is what 3 thought leaders have to say.
- Leverage Local Content and Partnerships
- Pitch Data-Driven Content to Naver Channels
- Understand NAVER’s SEO and Engage Communities
Leverage Local Content and Partnerships
Lately, when building links on Korean websites for NAVER, emphasis should be on high-quality, local-oriented content. The provider must understand the subtlety and culture of the Korean language. Partnering with local influencers or bloggers will greatly help you build your credibility. Partnering with local businesses has helped us scale in more niche markets.
Additionally, one can submit their website to the NAVER Blog Directory and participate in active Korean forums to enable organic link-building. There needs to be a fine balance between local relevance and SEO best practices that will help drive traffic in the long term.
(Alex Taylor, Head of Marketing, CrownTV)
Pitch Data-Driven Content to Naver Channels
As an SEO expert focused on international markets, I’ve found success building links on Naver by providing data and insights to key Korean publishers in tourism, business, and lifestyle verticals. For a client targeting Korean travelers, I pitched an in-depth study on changing tourism behaviors, which led to several high-authority backlinks and inclusion in Naver’s travel channel.
Naver’s editors carefully curate links, so pitching relevant, high-value content to the right channels is key. I’ve had success pitching Korean business articles and studies to Naver’s “CEO Channel,” for example. Success means channel inclusion, boosting authority and traffic.
I also regularly check for “link rot” on clients’ Naver profiles and rebuild important links that have gone dead. By finding archived versions of webpages that previously linked to them, I’ve recovered many lost links and the authority that comes with them.
The key is understanding Naver’s ecosystem and building close relationships with key publishers and influencers. Provide real value through data, insights, and relevant content. And keep pitching—Naver channels and publishers get many submissions, so persistence and patience pay off.
(Kevin Watts, President & Founder, Raincross)
Understand NAVER’s SEO and Engage Communities
Building links on Korean websites for NAVER requires a deep understanding of the platform’s unique SEO ecosystem. NAVER values high-quality, localized content and prefers trusted, native sources. Here are my top tips:
- Focus on NAVER Blog: Collaborate with influencers or trusted NAVER blog writers in your niche. NAVER gives higher authority to its blog network, and quality backlinks from these blogs can significantly boost rankings.
- Local Directory Submissions: Submit your business to Korean directory sites like Daum or KMAPS, which have high domain authority.
- Use NAVER Café Communities: Engage and contribute meaningful content in niche forums on NAVER Café, where Korean users gather around specific topics.
For example, if you’re promoting a travel business, partner with a popular NAVER blogger who writes about local destinations, ensuring they provide a link back to your site through a well-structured, keyword-rich post.
(Ronald Osborne, Founder, Ronald Osborne Business Coach)
Successful link building on NAVER revolves around understanding the intricacies of the Korean market and NAVER’s SEO ecosystem.
Alex Taylor highlights the importance of leveraging local partnerships and participating in active forums, while Kevin Watts underscores the value of pitching data-rich, relevant content to key NAVER channels. Ronald Osborne advises focusing on NAVER Blog and Café communities for high-authority backlinks.
Collectively, these insights emphasize the need for a localized, culturally attuned strategy, combined with persistence and the use of valuable, well-targeted content.