Following the turbulence in January, the SERPs in February have felt relatively calm and subdued. However, since February 18th we have seen consistent volatility across almost all sectors being tracked.
Since February 18th (and included today – February 25th), trackers have averaged 7.725/10 for SERP volatility (low of 7, high of 8.2).
Below is a breakdown per day of the volatility score, and the most active verticals. A full analysis of this update will come in March.
Each day and region saw varying levels of volatility, however, standout days were February 20th, where all categories in the Almaty region showed high volatility, whereas towards the end of the period, Moscow became less volatile.
| Date | Volatility /10 | Most Active Verticals |
| February 18th | 8.2 | Moscow region: Beauty and health, Travel and tourism, St. Petersburg region: Industrial and commercial equipment, Kyiv region: Beauty and health, Home improvement, building materials, and tools, Clothes and accessories, Minsk region: DIY |
| February 19th | 7.7 | Moscow region: Beauty & Health, Insurance (all categories), Industrial and commercial equipment, Real estate, St. Petersburg region: Legal services, Beauty and health, Kyiv region: Automotive, Travel and tourism, Beauty and health, Minsk region: Insurance (all categories), Beauty and health, Almaty region: Beauty & health, Travel & Tourism, Digital services and SaaS |
| February 20th | 7.7 | Moscow region: Real estate, Financial services, St. Petersburg region: Real estate, Financial services, Kyiv region: Beauty and health, DIY, Automotive, Electrical products and household appliances, Clothes and accessories, Minsk region: Industrial and commercial equipment, Insurance (all categories), Beauty and health, Almaty region: All categories |
| February 21st | 8 | St. Petersburg region: Real estate, DIY, Kyiv region: Automotive, Electrical products and household appliances, Beauty and health, Minsk region: Industrial and commercial equipment, Almaty region: Beauty and health, Home furnishing |
| February 22nd | 8 | Moscow region: Real estate, Kyiv region: Automotive, Online gaming and gambling, Clothes and accessories, Minsk region: Automotive, Insurance (all categories), Home furnishings, Almaty region: Electrical products and household appliances |
| February 23rd | 7 | St. Petersburg region: Real estate, DIY, Kyiv region: DIY, Travel and tourism, Minsk region: Electrical products and household appliances, Beauty and health, Real estate, Travel and tourism, Almaty region: Digital services and SaaS, Home furnishings, Beauty and health |
| February 24th | 8 | Kyiv region: Digital services and SaaS, Legal services, Home furnishings, Beauty and health, Minsk region: DIY, Beauty and health, Home improvement, building materials, and tools, Almaty region: Beauty and health |
| February 25th | 7.2 | Moscow region: Beauty and health, St. Petersburg region: DIYs, Beauty and health, Kyiv region: Automotive, Electrical products and household appliances, DIY, Beauty and health, Minsk region: Real estate, Industrial and commercial equipment, Human logistics (car rentals, taxis, transport), Almaty region: Insurance (all categories), Beauty and health, Financial services |
At the time of publishing, Yandex has been contacted but has not yet confirmed an update.