Shopee is one of the leading e-commerce platforms in Vietnam and across Southeast Asia.
It operates as an online marketplace, connecting buyers and sellers for a wide variety of goods ranging from electronics, fashion, beauty products, home appliances, and more.
Shopee’s platform offers users a convenient and secure way to shop online through its website and mobile app.
In Vietnam, Shopee has become extremely popular due to its focus on mobile-first shopping, seamless user experience, competitive pricing, and extensive promotions such as flash sales, free shipping, and voucher discounts.
It also offers sellers the tools and infrastructure to sell their products easily, handling logistics, payments, and customer service, which helps local businesses and SMEs expand their reach.
Key features of Shopee in Vietnam include:
- Shopee Mall: A section for verified brands offering official products.
- Shopee Live: Live streaming for sellers to showcase products in real-time.
- ShopeePay: Its integrated digital payment service.
- Shopee Express: Delivery services tailored for faster shipping.
Shopee’s rise in Vietnam has been bolstered by the country’s growing internet penetration, mobile adoption, and increasing consumer preference for online shopping.
It faces competition from other platforms like Lazada and Tiki, but its aggressive promotions and user-friendly platform make it a top choice among Vietnamese consumers.