Wildberries is rolling out significant updates to its Search Queries report, providing sellers with enhanced tools to optimize their marketplace performance. The latest changes aim to offer deeper insights into how customers interact with products, ultimately making it easier for sellers to refine their promotional strategies.
The updated Search Queries report now includes detailed information about the search queries customers use to discover and purchase products. Sellers can also access data on the parameters that impact search results, allowing for a more comprehensive understanding of how their products are being found.
Key features of the updated report include the ability for sellers to:
- View the top 30 search queries, not just in terms of clicks on product cards, but also for actions like adding items to the cart, placing orders, and overall conversion rates.
- Identify which products were advertised during a selected period and see the total number of those advertisements.
- Track changes in search query performance compared to previous periods, offering insights into trends over time.
- Compare the effectiveness of their search queries against those of their competitors.
These updates are designed to give sellers a more granular view of their product performance on the marketplace, enabling them to make more informed decisions about their advertising and promotional efforts.
In related news, Wildberries recently completed its merger with the outdoor advertising operator Russ. The new joint venture, OOO RVB, has taken over all obligations to the partners and clients of OOO Wildberries, further solidifying the company’s position in the market.
The enhancements to the Search Queries report reflect Wildberries’ ongoing commitment to providing sellers with the tools they need to succeed in an increasingly competitive online retail environment.
Source: WB Partners