During YaC 2020, Yandex unveiled a new service for entrepreneurs – Yandex.Business.
All entrepreneurs start life as SMEs, and during this time of initial establishment and growth they face a number of challenges, which the new .Business service seeks to help them with.
The service combines several tools for attracting customers and advertising on the Internet. Most of the tools are free. The paid ones can be subscribed for 3, 6 or 12 months.
This service means that as a small business, you don’t need to have specialist knowledge of different Yandex platforms – such as Search, Maps, or Zen – or need to take on the expenditure of an external service during what will be a cashflow sensitive time.
All the service user needs to do, is to specify a budget and provide product/service information, and then they’re up and running across multiple Yandex products, and a wider advertising network.
Yandex’s algorithms will create an ad on their own in accordance with the specified parameters, place it and optimally distribute the budget.