Using third-party data to monitor the SERP volatility of websites within Yandex RU, we’re able to retrospectively gauge the volatility of Yandex’s algorithms – which can be useful when correlating site performance with potential SERP updates.
Broken down, the primary categories of keywords and SERPs being monitored are:
- Automotive
- Legal services
- Electronic and household appliances
- Real estate
- Industrial and commercial equipment
- Home furnishing
- Insurance
- Home improvement, building materials, and tools
- Human logistics (Car rental, etc)
- Online gaming
- Travel and tourism
- Beauty and health
- Financial
- Clothes and accessories
The Grizzly Gang
For quick reference, Yandex’s SERP volatility can be analyzed through the Grizzlies:
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Glad Grizzly
Grizzly is glad when SERP volatility is at its lowest, which is typically between 0 and 3.6. You’ll not necessarily see big ranking changes in this time.* |
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Grumbling Grizzly
Grizzly gets grumbly when the SERPs are seeing some fluctuations, between 3.7 and 7.4. This is when you may see some ranking changes.* |
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Grouchy Grizzly
Grizzly is grouchy when the SERPs are at their most active, 7.5+ (out of 10). During this period you may see large changes.* |
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Grizzly AFK
If no data is available, Grizzly goes AFK. |
*This is based on third-party data categorized across verticals, experiences for individual sites and verticals may differ. This information should be used as correlative and for reference and not as verbatim.