Yandex is creating a new analytical tool called Tag Manager, designed as an alternative to Google Tag Manager. The development of this product was announced by Anna Bochkanova, the service’s product owner, at the “Matemarketing 2024” conference.
Currently, only a web version is under development.
Features Of Yandex Tag Manager
The new Tag Manager will provide a unified interface for managing tags, enabling users to make adjustments without developer assistance. Key functionalities include:
- External Script Management: Users can manage scripts for collecting analytics.
- Template Creation:
- Personal templates for private use.
- Public templates that will be moderated before inclusion in a shared library.
- Customizable Scripts: Scripts will include fields for identifiers, variable links, and control checkboxes for specific functions like hiding fields.
- Advanced Tools: A code editor and documentation mechanism will support detailed tracking and customization.
Planned Enhancements
Yandex has outlined future updates for Tag Manager, including:
- Role-Based Access: Differentiated permissions for developers, marketers, and analysts.
- Version History: Users can revert to previous code states.
- Debug Panel: Tools for testing and troubleshooting.
- Security Features: Improved control over access and data handling.
Development Timeline
Work on the project began in the summer of 2024, with access already granted to select integrators. Beta testing is scheduled to launch at a later stage.
Related Yandex Updates
The announcement follows Yandex’s recent advancements, such as introducing YandexGPT 4 for processing complex queries and adding the new “Funnels” report to Yandex Metrica.
Tag Manager represents Yandex’s commitment to expanding its suite of analytics tools, providing businesses with more control over their data and marketing strategies.
Source: AdIndex