Yandex has introduced new statistics to the reporting dashboards in Yandex.Directory, allowing companies to better understand how users are interacting with listings.
Companies can see how users built routes, made calls, and navigated to the organization’s website from search and other Yandex services: Maps, Services, Collections and Kew. This allows the business to identify the services where its audience is most active and use them as an additional opportunity to attract new customers.
The data is grouped into three tabs:
- Actions – user interaction with the organization’s data in the profile on search and Maps
- Audiences are unique users of an organization’s data and content
- Content – actions of users with the content of the organization
The report also contains summary data on all targeted actions in these services. The statistics take into account the actions performed by the user on the desktop and mobile versions of sites, as well as in applications.
For Yandex.Metrica users, these statistics will also be available in the service interface. To analyze all types of user interaction with the Organization Profile separately from advertising campaigns, a counter has been created for it.
It is available under the same login as the organization in the Directory, and its name coincides with the name of the company. In addition, you can select a goal from this counter for use in advertising campaigns: you can select it as a key goal or set up optimization for it.
A more detailed description of the new statistics capabilities can be found in Yandex’s support documentation.