Yandex Market has taken steps to expand its business by registering a new brand, Ultima Yandex Market. According to the company’s press service, this new brand will focus on a separate business vertical that will feature exclusive products. These will include popular fashion brands and limited-edition collections.
The application for the Ultima Yandex Market trademark was submitted on September 16 and is now listed on the Federal Institute of Industrial Property’s website.
New Offerings Under Ultima Yandex Market
The trademark covers a broad range of goods and services. Some of these offerings include:
- Facilitating trade transactions through online stores
- Retail services for bakery products
- Online food ordering services for takeaway and delivery
- Retail and wholesale trade of pharmaceutical, veterinary, and hygiene products, as well as medical supplies
Yandex Market Expands Services
In addition to the new brand, Yandex Market recently rolled out an updated version of its app, known as Market 2.0. This update focuses on enhancing the customer experience by refining how store ratings are calculated. The new system now considers only product reviews when determining a store’s rating.
The expansion into exclusive goods with Ultima Yandex Market, along with updates to the platform, shows Yandex Market’s efforts to stay competitive in the growing e-commerce landscape.
Source: Prime