Yandex Market has introduced a new system to make collecting customer reviews more affordable for sellers, especially for products under 500 rubles. Sellers can now pay just 10 rubles for a text review, significantly lower than the previous cost of 50 rubles. Buyers who participate will receive 10 Plus points for their contributions.
This adjustment is expected to help sellers gather reviews more efficiently, with a reported increase in review collection speed.
Cheaper Incentives, Faster Reviews
The new reward system launched in early November, and over 3,000 sellers have already used it. Data shows that reviews for inexpensive goods are collected 2.5 times faster with this reduced-cost incentive compared to no reward system.
Sellers can set up campaigns for review collection at any time, either through an automated setup or by targeting specific products. This flexibility allows businesses to tailor strategies for increasing product visibility through customer feedback.
Boosting Engagement With Video Reviews
In addition to text reviews, Yandex Market now encourages buyers to create video reviews. Buyers receive extra Plus points for these contributions, adding value to the review system.
Product pages now display badges showing the rewards available for reviews, making it easier for customers to understand the benefits. Video reviews not only help sellers but also provide other shoppers with better insights into the product before purchasing.
This initiative highlights Yandex Market’s commitment to creating a more interactive and rewarding shopping experience for both buyers and sellers.