In the W3 Technologies of the Year 2019 awards, Yandex.Metrika has been named the Traffic Analysis Tool of the year for the second time (first time being in 2013).
The 2019 results in full for this category:
1. Yandex.Metrica
2. Facebook Pixel
3. Hotjar
The results are determined by comparing the technologies being used by the top 10-million websites, by taking a record of technologies in use on January 1st, 2019 and comparing them to the technologies in use on January 1st, 2020.
It’s also worth noting that in this category, Google Analytics lost market share YoY.
In other categories, WordPress won the CMS of the year award, with Wix coming third. In the advertising network of the year category, Yandex.Direct came third.