A recent study by the Ancor staffing group and the Opportunity Accelerator highlights Russia’s top tech brands as perceived by IT professionals. Yandex, Sber, and T-Bank lead the list, followed by VKontakte, Samokat, and Alfa-Bank.
Insights From The Study
The survey gathered responses from 506 IT specialists, predominantly male (81%). Among the participants, 49% held senior positions, while 21% were C-level executives. Middle-level specialists made up 17%, team leaders 14%, and juniors accounted for 7%.
Respondents identified the following companies as strong tech brands:
- Yandex (31%)
- Sber (23%)
- T-Bank (17%)
- VKontakte (15%)
- Samokat (6%)
- Alfa-Bank (4%)
Additionally, 4% mentioned Ozon, Wildberries, 1C, and Kaspersky as noteworthy tech brands.
What Defines A Strong Tech Brand?
Over half of the participants (51%) believe a strong tech brand must develop its own market-recognized products. The use of cutting-edge technologies like artificial intelligence, machine learning, and data science is also a key factor.
Job Market Trends
The study also examined how IT specialists find jobs. Hackathons are a common entry point for junior-level professionals, with 67% leveraging them for employment opportunities. In contrast, experienced professionals (Middle-level and above) prefer job portals like HeadHunter and SuperJob or employer social networks, with 71% reporting success through these channels. Employers also actively seek out Middle+ specialists directly.
The findings underscore the importance of innovation and modern technology in building a reputable brand in Russia’s competitive tech landscape.