Yandex Search increased its share of the Russian market to 65.51% in Q3 2024, marking a 2.9 percentage point rise compared to the same period in 2023. This growth is the service’s largest since 2015, driven by improvements in search functionality and user engagement.
Key Factors Behind The Growth
Yandex’s enhanced features and services have contributed significantly to its record growth:
- Improved Product Search: Yandex now includes 2.7 billion product offers from online stores. Users can view prices, images, and links to stores directly in the search results, simplifying online shopping.
- Doctor Information Database: With details on over 740,000 doctors, users can quickly find medical professionals through thematic blocks in search results.
- Financial Services Integration: Yandex Search helps users explore mortgage offers and compare deposit options by displaying relevant financial products in dedicated sections.
Role Of Neural Network Technology
Yandex has integrated neural network-based tools into its search platform. The Neuro service, launched in the spring, synthesizes knowledge from across the web to provide concise answers to user questions. This fall, Yandex added instant Neuro answers to search results, further enhancing the user experience.
Increased User Engagement
The growing popularity of Yandex’s mobile app and browser has also boosted its market share. The seamless integration of Search across Yandex’s ecosystem is attracting more users and strengthening its position in the Russian market.
Strong Financial Performance
Yandex has also surpassed Google in Russia for website visit shares. The company reported a 36% increase in revenue in Q3 2024, reaching 276.8 billion rubles.
Yandex’s consistent focus on innovation and user-centric features has solidified its leadership in the Russian search engine market.
Source: Yandex Press Release