Spark.ru estimated (in 2019) that video content could be a key driver in user acquisition and conversion by as much as 80% by 2021, and Yandex Zen’s actions seem to be reinforcing this market prediction.
To encourage video content on Zen, Yandex has launched the стопснято (Stop Taken) program.
The video blogging course covers:
- how to prepare for shooting
- how to write a script
- how to equip a studio
- how to shoot
- how to mount a video
Those partaking in the program will be rewarded with channel and content impressions.
Recently, Yandex also announced the Zen Aurora program to encourage new channels and new Zen bloggers.