YouTube tests new AI tools to improve video experience

YouTube is testing new tools that integrate artificial intelligence into the video viewing experience.

With the help of new functions, service users will be able to receive answers to questions about video content and recommendations for relevant content without interrupting viewing. Users participating in the experiment will be able to test this feature by clicking Ask under the selected videos.

YouTube is also testing an AI tool that organizes video comments by topic, making them easier to understand and engage with. This will help authors quickly navigate discussions and find ideas for new content.  At the moment, this experiment is limited and conducted on English-language videos with a large number of comments.

The new features are available to a limited number of users for now, but YouTube Premium subscribers in the US on Android devices will be able to join the experiment in the coming weeks.