Yandex Zen begins recommending posts not only to channel subscribers but to all users of the platform. This way channel owners using this format will be able to tell about themselves to a large Yandex audience and attract new subscribers.
Posts can contain up to 1500 characters and up to 10 pictures. It is convenient to share up-to-date information in them: tell what surprised you in the book you read, share a life hack or write about a new place or country you visited.
Posts are not monetized yet. But there is a support program for authors of posts, an application for participation in which can be submitted here.