Naver is a South Korean online platform and search engine, often referred to as the “Google of South Korea.” Launched in 1999, Naver offers a comprehensive ecosystem of services, including web search, Naver Blogs, Naver Cafes (forums), Naver Maps, and more. It is a key part of daily online life in South Korea, integrating search with social media, shopping, news, and entertainment. Unlike Google, Naver prioritizes its own content and paid ads over external organic results, making it unique in SEO and content marketing strategies for the region.
As of August 2024, Naver holds about 41.18% of the search engine market in South Korea, making it the second-largest search engine in the country. Google leads with 52.14%, reflecting its growing influence. Other search engines in the market include Bing with 3.56% and Daum with 1.31%
