Pinduoduo Surpasses Taobao in User Engagement During Double 11, But Taobao Leads in Daily Active Users

The 2024 Double 11 shopping festival has highlighted significant shifts in Chinaā€™s e-commerce landscape. According to QuestMobileā€™s latest report, Pinduoduo achieved a historic milestone by surpassing Taobao in user engagement, while Taobao remained the leader in daily active users (DAU). Pinduoduoā€™s Surge In User Engagement For the first time, Pinduoduo captured 36.1% of total user time spent on e-commerce platforms ...

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