VK has introduced VK AdBlogger, a new platform designed to enhance the connection between businesses and content creators.
Launched first on VKontakte, the service offers mutual benefits: businesses can reach new customers and boost brand awareness, while content creators can monetize their communities and collaborate with large advertisers.
For Businesses
VK AdBlogger provides businesses with new ways to advertise and optimize promotions. Companies can search for creators through multi-level filters, which help find communities with the right audience.
The platform offers detailed statistics and analytics, allowing advertisers to evaluate the performance of their campaigns effectively.
One key feature is native advertising in VK Clips, where businesses can request vertical videos from bloggers. Soon, this will expand to include native content integrations with VK Video creators.
For Content Creators
Creators with at least 1,000 followers can use the platform to receive advertising requests. They have full control over pricing and the promotion process, from negotiations to delivery. VK AdBlogger automates many processes like document flow and payments, reducing paperwork and allowing for quick campaign launches.
According to Olga Gamza, Director of Development for Socially Significant Services at VK, content creators on VKontakte earned a total of 5.5 billion rubles in 2023. Gamza believes VK AdBlogger will expand monetization options for creators as more advertisers join the platform.
What’s Next for VK AdBlogger?
The service is accessible on both desktop and mobile and is open to legal entities, individual entrepreneurs, and self-employed content creators. It will soon expand to individuals who aren’t self-employed. Already, over 10,000 communities and several major brands have joined the platform.
VK plans to continue developing the platform by adding more tools for content promotion and monetization, making it easier for creators and businesses to collaborate.
More details can be found on the official VK AdBlogger page.
Source: VK Press Release