Yandex has unveiled a new free course designed to help business owners understand and optimize their approach to search queries.
The mini-course, led by Mikhail Slivinsky, an ambassador of Internet platforms in Search, aims to equip users with the tools to drive organic traffic to their websites.
The course is available in both video and text formats, making it accessible for a wide range of users. It is hosted in the “Training” section of Yandex Webmaster and can be found at the following link: Yandex Wordcraft Course.
What the Course Covers
Participants will learn key skills such as:
- Estimating consumer demand based on user search queries.
- Identifying relevant queries for their business.
- Evaluating the effectiveness of search terms.
- Creating optimized landing pages using the data collected from search queries.
This course offers valuable insights for business owners looking to improve their search engine visibility and attract more users organically.
Yandex’s Broader Efforts
This free educational tool is part of Yandex’s ongoing efforts to support businesses. Recently, the company launched a unified advertising platform that enables advertisers to manage campaigns across multiple services, including Yandex Market, Food, Lavka, Delivery, and Go, all from a single account. This platform aims to streamline the advertising process for businesses using Yandex’s ecosystem.
Source: Yandex press release.