Yandex is experimenting with a new search result feature called “Find by Brand.” The feature, currently in testing, highlights branded products in search results, providing users with a convenient way to explore offerings by specific brands.
Details Of The Test
The new block is only available to a subset of Yandex Search users as part of the testing phase. The criteria for a brand’s inclusion and how these results are displayed remain unclear.
Yandex support shared a statement explaining the test’s purpose:
- The limited rollout allows the company to evaluate the interface’s performance and make adjustments if needed.
- At this stage, there is no guaranteed process for brands to join the test group or appear in the new block.
- The display of brands is determined by Yandex’s algorithms, which consider a variety of factors.
Yandex plans to release more details in upcoming updates through its official channels.
Enhanced Product Search Features
This test aligns with Yandex’s ongoing efforts to improve search functionality for product-related queries. Recent updates have enabled users to view prices, product images, and direct links to store websites directly within search results.
Implications For Businesses
While the “Find by Brand” block is still in development, it has the potential to enhance visibility for brands and improve the shopping experience for users. Businesses should monitor Yandex updates for opportunities to leverage this feature as it becomes more widely available.
Source: Telegram channel “Alaich about SEO, business and…”